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Considering working with a marketing agency? But no idea where to start? Choosing the right agency is crucial for your business’ success. However, finding the right agency can be challenging.
We’ve made a list containing the 10 most important questions which need to be answered by the marketing agency you’re considering. Do this before you sign anything!
Asking these questions will provide you the necessary information regarding the agencies operating procedure. And, even more important, how they will help you accomplish your goals.
It’s crucial to know if the agency you are approaching has SEO-expertise. You’d be surprised to see how many agencies don’t have the slightest clue on how to utilize SEO. SEO is a truly unique field. Therefore, it requires extensive knowledge. Far beyond simple optimization indicators like Yoast’s green orbs.
At SuperSEO we consider SEO to be the core of every content strategy. Our content focuses on maximum visibility and findability. If no one can find your content, your message is never going to reach anyone. Writing beautiful content becomes pointless at that point. Fortunately for you, SuperSEO has specialists who ensure this essential visibility and findability.
High-quality website content is a valuable investment. It’s your asset. Consistently drawing in new visitors. While social media is vital for brand building and audience engagement. The content you post there belongs to the platform. To optimize resources and costs, we repurpose your website content for social media. This approach delivers results and avoids unnecessary costs.
It may seem obvious but outsourcing your marketing will have varying results. It all comes down to the agency you choose. Many agencies offer standard packages, which won’t necessarily match your business’ unique needs. Getting things right, straight off the bat, is crucial. And of course, without any surprises later on.
At SuperSEO we acknowledge that every customer is unique. For that reason, we always develop a tailor-made process.
A thorough analysis of your business, the solution you’re offering and your website will result in a fully customized plan.
Do you have an in-house team for content? Great, we’ll give you everything you need to get started: briefs, outlines, and more. If not, don’t worry – our team can do it all for you.
It’s crucial to understand what your initial investment will yield. An agency that’s unable to present results or success stories could be unreliable.
Predictions are challenging, guarantees even more. There are a lot of external factors which can sway the results. This does not mean, however, success won’t be achieved. Our experience and previous results have provided us with an effective insight regarding strategies. And one guarantee we can give, no matter the variables, we will always deliver the highest quality possible.
We’re always monitoring what actually works: From Google’s preferences to what’s trending on social media. What is a bit difficult to control are the ever-changing algorithms on platforms such as Google, Facebook (Meta), LinkedIn, Instagram, Pinterest, Twitter (now X), TikTok and others. Sudden changes require quick modifications.
No one (trustworthy) in our line of work can give you guarantees about specific results. And that is our honest answer to this question.
Without predetermined KPI’s there is no clear vision. Then you are just sailing around aimlessly. And sailing is fun, of course, but it’s even better when there is a purpose. Reports can be complicated, but they are of the utmost importance for achieving success.
We noticed that more often than not, the reports would be left unread. This caused frustrations for both parties. Customers wanted an insight, without all the fancy and technical marketing terms. That’s why we try to keep our reports as simple as they can.
To further improve upon the accessibility of our reports, we accompany them with a video. In this video, we convey all the necessary information in an understandable manner. This makes it easy to take in, and you can always watch the video when it’s most convenient for you. On top of that, we like to have frequent meetings to make sure we stay in touch. This way, the both of us will always know what’s happening.
Want to know more? An appointment or call is easily arranged!
An important question. What do WE need to do? Are you providing content such as photo’s and video? Do you publish the articles on your website and social media? It’s essential to know which role you are going to play in the entire process.
As mentioned above, we develop a tailor-made process depending on your needs and wishes. Want to stay active on social media or publish the blog posts yourself? No problem! We do work best with full control, however. This is more efficient and gives us the chance to minimize overall errors or inconsistencies.
We also offer training courses to your team. This gives them the opportunity to utilize our strategies themselves. Of course, there will be predetermined moments at which feedback is given.
Unfortunately, it is impossible to be an expert in every field.
Knowledge of the sector is important to understand obstacles and prevent unpleasant surprises. Prior knowledge also increases the odds of success. Because certain hurdles have been crossed before, there is a more profound understanding of the target audience.
Each sector and target audience is unique. Therefore, specialization is a must. Our expertise is B2B, especially SaaS-companies. We are most effective when we represent businesses that provide solutions for their demographic. In addition to B2B-companies, we also work for webshops and local organizations.
This does not mean that we won’t work with you if you are from a different sector, unless we believe we cannot provide the right strategy for you.
To be blunt, what are you going to do with my money? That’s what it’s all about, right? This is maybe one of the most important questions you need to ask. It is essential to know how the funds, provided by you, will be allocated.
It may be a cliché, but that doesn’t mean it’s not true. Communication is key! We will keep you in the loop on who is doing what, when and where. Our team consists of a content creator, SEO-specialist and a project manager who has mastered Scrum.
It makes a lot of sense that you want to see some concrete evidence of previous results. Don’t skip this question. Even if you are dealing with a brand-new agency.
We provide insight into our successes through our case studies. Some data is anonymized for privacy. The results and the strategy, however, are not. For example, we increased the number of visitors by 700% through SEO. We put these numbers into context so that you get a clear picture of what we can accomplish.
In our case studies, you not only read about what we achieved, but also how we did it. And that’s how you can figure out if we are the right agency for you.
This question will help you figure out the agencies’ level of creativity. Anyone can come up with a few blogs. But what’s next? How do you reach the core demographic? And how well do you know them?
This question is essential to gage the creativity and versatility of the agency you’re looking at.
Profound knowledge of your demographic is the key to successful content creation. We delve deep into the demographics’ wishes, dreams and challenges. That’s how we create content that resonates with your audience.
We create content for every stage in the customer journey. Aligned with the specific needs of known and new customers. Videos, podcasts, photos, infographics or radio ads, it doesn’t matter. We deliver content that resonates with your audience.
But what if your product or service is so new, nobody’s looking? Demand creation. We focus on the solutions around your service or product that do have a search volume. Comprehensive research into the demographic and your knowledge of the market is of the utmost importance. But, together, we can make anything work.
A company says they are specialized in SEO, but they have no tools? That’s like going to the hairdresser and they don’t have scissors. That’s why it’s important to know what tools they do use. And what you can gain from these tools when you decide to go with this agency.
What software and tools does SuperSEO use?
Tools make your life — and marketing — a lot easier. They make your work more efficient and strategic. We can imagine some of these tools raise some questions. So, feel free to reach out and ask us! We are here to help you.
Our tools:
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